Google Remarketing
- Multiple-step sales process
- Possibility to reach your target audience
- High return on investment
Why does remarketing work?
New customers
Possibility to remind an interested audience about your offer!
Target audience
Ads are shown only to an audience to whom your offer is relevant right now!
Fee for result
Budget is spent only when the potential customer actually visits your website!
Analyses options
Possibility to measure return from the advertising and consequently improve it!
Efficiency
The possibility to attract customers at comparatively low costs!
Recognisability
Placing and ad in Google Search, your brand is recognised and noticed!
Remarketing
Remind your audience about who you are
Remarketing or repeated marketing is an opportunity to remind or reintroduce yourself to those people who have previously visited your website.
Obtain a customer
Many various strategies are possible. One of the most popular strategies is to actively remind those visitors who have spent a certain amount of time on your website (for example - 3 minutes), but have not yet performed the target action, whether it be a purchase, application, registration, or some other interaction. Or to those users who have put some goods in the basket, but have not completed the purchase.
Remind again
Often the reason for such an unfinished action is lack of time, therefore, it may be very useful to remind your prospective customers, next time they return to their computers and continue their routine actions on the internet.
Strategies
There can be a large spectrum of different strategies, and Remarketing opens up wide possibilities to segment visitors of your website by a variety of parameters.
Successful examples
Example #1
Delivery service received rather large numbers of orders via Google Search advertising. However, options to increase customer flow were studied.
Result: Remarketing campaign was created, which generated additional orders at bargain costs and with efficiency similar to advertising on Google Search.
Example #2
With the help of Google Search and Display Network campaigns, we attract large numbers of relevant visitors to plumbing and heating equipment shops in Latvia and Lithuania.
Result: Number of website visitors grows every quarter, so does the number of customers visiting the shops, who have initially found information and products on the website.
Example #3
We help a credit comparison website obtain a stable flow of applications by using Google Search, Display and Remarketing advertising
Result: Display advertising on the Google Display Network allows for additional exposure to new customers. By using a repeated marketing, we can again reach the users who were interested, but did not complete their applications.
Example #4
By using the tools of Google Search and Display Network campaigns, we promoted and introduced a new anti-rust processing service to the Lithuanian market.
Result: Within approximately 6 months, we reached the point where the new brand became recognisable and 9 months later, the appointment schedule was fully booked for the upcoming 2-3 weeks.
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Testimonials
Elīna Ozola
"Hepsor" real estate
“We are satisfied, that we chose “Omarketing” as our partner for the creation and publishing of digital content. Personalised care and interest in each customer and their campaign — these are the elements which describe best our commitment to working with you. Thank you!”
Artūrs Kostins
altero.lv
Our business is based on data analysis, mathematical calculations, and study of customer behaviour – we are a demanding customer. "Omarketing" provides us with systematic reviews and provides uninterrupted improvements in attraction of customers. Employees of the company are result-oriented.
Valda Eglīte
Dating website "otrapuse.lv"
Cooperation and communication with “Omarketing” is easy. Always quick response in various situations. I highly appreciate the custom approach to help achieve our company’s goals and we also receive suggestions for further development and improvement of results.
Why choose Omarketing
Experience
Specialists with over 10 years worth of vast experience and practical knowledge.
Google Partners
Google Partner status, which confirms our competence and reliability
Results
We are working to achieve real business goals: purchases, applications, new customers.
Cooperation
No long-term obligations — continue the cooperation as long as you are satisfied with it.
Conditions
Transparent conditions for cooperation, no unclear costs.
Service
We always work in a thoughtful, responsible, and responsive manner.
Receive individual offer
We will contact you in a few hours.
What is Google Remarketing?
Google remarketing must be mentioned separately as a part of the Google Display Network, because, within the framework of remarketing campaigns, advertisements are displayed in the same advertising network, i.e., on various websites, which participate in the Google advertising programme.
The difference is that in remarketing, advertising is displayed not to new potential visitors to your website, but to previous visitors.
For example, a widespread strategy is to repeatedly remind those visitors to your website, who have previously visited your site, spent a certain amount of time there, but have yet to complete the target action – whether it be a purchase, application, registration, or various other actions..
In this case, we repeatedly attempt attracting those potential customers, who have shown an interest in your goods/services, but who had not “completed the process” for some reason.
Various strategies exist, but the main idea is to repeatedly remind those people who have visited your website in the past. Remarketing is especially efficient when advertising websites with a large number of visitors and precisely measurable target actions.
