Google Ads
- The most popular search engine in the world
- Possibility to reach your target audience
- High return on investment
Why does Google advertising work?
New customers
The simplest way to attract large numbers of new customers over a short period of time!
Target audience
Ads are shown only to an audience to whom your offer is relevant right now!
Fee for result
Budget is spent only when the potential customer actually visits your website!
Analyses options
Making it possible to measure return from advertising and consequently improve it!
Efficiency
The possibility to attract customers at comparatively low costs!
Recognisability
Placing and ad in Google Search, your brand is recognised and noticed!
Need new customers?
The internet as a market
The internet provides endless possibilities to find information about necessary goods or services, conveniently and quickly; thus, making it is a great place to attract new customers.
Google - leader
Google has been taking the leader’s position in the field of internet advertising for a long time – in Latvia, 90% of internet searches are performed via Google. Search is an ideal place to present your offer, because that’s where it’s possible to “catch” all those people who have an interest in certain goods or services.
Buyer - as a purchase initiator
Purchases usually take place at the buyer’s, not the seller’s initiative, and with the help of Google, we can attract those potential customers who realise that they need what you have to offer.
Successful examples
Example #1
We use Google AdWords or Google Ads campaigns for an interior decoration salon to attract customers looking for tiles, parquet, laminate flooring, etc.
Result: A majority of the company’s new customers come from Google AdWords or Google Ads advertising campaigns, customer receives large volumes of orders on a regular basis, and the investment in advertising clearly pays off by generating higher and higher income.
Example #2
With the help of Google Search and Display Network campaigns, we attract large numbers of relevant visitors to plumbing and heating equipment shops in Latvia and Lithuania.
Result: Number of website visitors grows every quarter, so does the number of customers visiting the shops, who have initially found information and products on the website.
Example #3
We create and administer seasonal Google AdWords or Google Ads campaigns for one of the leading online shops in Latvia
Result: Visitors make regular purchases at the online shop, the budget invested in Google AdWords or Google Ads pays off, and return on advertising investments in relation to the budget is positive.
Example #4
By using the options of Google Search and Display Network campaigns, we promoted and introduced to the Lithuanian market, a new anti-rust processing service.
Result: Within approximately 6 months, we reached the point where the new brand became recognisable and 9 months later, the appointment schedule was fully booked for the upcoming 2-3 weeks.
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You are only one step away from taking your company’s digital marketing to the next level.
Why is it so profitable?
Analysis
If AdWords or Google Ads advertising is connected to Google Analytics analysis tool, wide opportunities open up with which to analyse returns on these advertising campaigns.
Transparency
You will be able to follow the campaign’s efficiency – to see the number of visitors produced by this advertising and to evaluate their activity, for example, by the average time spent on the website.
Specific data
Do you want to understand exactly what you gain by Google advertising, to be sure that the investments pay off? Received return can be measured rather precisely by taking into account the completed purchases, received applications, or other actions taken on your website.
Better results
All the data we obtain during our campaign allows us not only to assess the results – but over time, we can also improve these results by skilfully using the obtained information.
Testimonials
Elīna Ozola
"Hepsor" real estate
“We are satisfied, that we chose “Omarketing” as our partner for the creation and publishing of digital content. Personalised care and interest in each customer and their campaign — these are the elements which describe best our commitment to working with you. Thank you!”
Artūrs Kostins
altero.lv
Our business is based on data analysis, mathematical calculations, and study of customer behaviour – we are a demanding customer. "Omarketing" provides us with systematic reviews and provides uninterrupted improvements in attraction of customers. Employees of the company are result-oriented.
Valda Eglīte
Dating website "otrapuse.lv"
Cooperation and communication with “Omarketing” is easy. Always quick response in various situations. I highly appreciate the custom approach to help achieve our company’s goals and we also receive suggestions for further development and improvement of results.
Why choose Omarketing
Experience
Specialists with over 10 years worth of vast experience and practical knowledge.
Google Partners
Google Partner status, which confirms our competence and reliability
Results
We are working to achieve real business goals: purchases, applications, new customers.
Cooperation
No long-term obligations — continue the cooperation as long as you are satisfied with it.
Conditions
Transparent conditions for cooperation, no unclear costs.
Service
We always work in a thoughtful, responsible, and responsive manner.
Receive individual offer
We will contact you in a few hours.
Google Ads
Google AdWords or Google Ads system is Advertising on Google and one of the most efficient kinds of advertising on the internet.
Google AdWords or Google Ads system is Advertising on Google and one of the most efficient kinds of advertising on the internet.
Mostly it means a pay-per-click system, which is split into two directions – Google Search Network (mainly consisting of Google search) and Google Display Network, which includes various websites and services owned by Google (Gmail, YouTube, Google Finance etc.), as well as a network of partners’ websites which consists of websites of various kind, topics and scale (news sites, classified websites, blogs etc.)
Unlike the organic results not sold by Google, AdWords or Google Ads gives opportunity to anybody to show appear in Google search results quickly and conveniently, as long as the website and advertising conform to Google policy. Advertising or sponsored links on Google search can appear in 2 different places – above and below the organic results. However, it should be noted that Google advertising does not work according to the principle “the one who pays more always gets more and takes a higher position”, and this is one of the reasons why Google is the leading search engine worldwide.
In Google AdWords or Google Ads system, quality of advertising campaign is very significant, because it largely determines how many customers and of which qualities you will get, which subsequently affects how many customers/transactions/registrations/applications etc. you will get as a return on your investment.
Quality mainly means conformity – your offer must be displayed effectively to those people who may find it topical, and in a way which they find to be the most attractive. Internet advertising offers wide opportunities, and Google develops these opportunities for its benefit to the maximum extent.
The greatest advantage of this kind of advertising is such that you can attract the right the people, those who show interest in your goods or services. If everything has been done correctly, and the right target audience is directed to the website, there are great chances to reach the point where advertising investments pay off and generate profit.
Price is always an important factor when it comes to the evaluation of advertising investments. Google is a very modern company, always trying to find the most optimum model for all parties involved.
Catalogue style solution, where you must pay for particular positions is not the most successful one, therefore Google Advertising does not have specific prices – you choose the amount to transfer into your Google AdWords or Google Ads account yourselves.
This budget is spent for clicks on the advertising. Of course, when investing very small amounts, you will not be able to gain a large number of new customers or understand the efficiency of your campaign, but the basic principle is that everyone can initially invest an affordable amount.
The main thing is to be sure whether or not advertising investments pay off, and to gain the highest possible return on investment. Advertising spots are not bought for a specific period of time or for a specific amount of money – the system is very dynamic, and every time a person enters the relevant keyword, they may see something different on the screen. The position your advertising will be situated in depends mainly on your rates and quality indicators.
Generally, the goal of the advertising campaign is to obtain the highest possible number of relevant visitors. The best approach is to assess results by specific actions you want your visitors to make on your website. In the internet marketing field, these are usually called conversions or target performances.
If the goal of your website is purchases, orders, registrations, applications, and actions of other kinds, right in the online environment, return from advertising campaign can be followed very precisely. This also allows more efficient optimisation to improve results.
It is possible to specifically assess the relationship between spent funds and achieved target actions, whether they consist of – for example – purchases from online shop, application loans, or subscriptions for e-mail newsletters.
Example: You have invested 600 euro in Google AdWords or Google Ads advertising and received 50 applications in return. Twenty-five of these 50 applications have become actual customers, and your average profit from each of these customers is EUR 40. Average advertising expenses per each actual customer have been 600/25=24 euro, thus, it is easy to calculate that advertising investments have more than paid off.
