Advertising on Google Display Network
- Broad audience of internet users
- Possibility to reach your target audience
- Efficient brand promotion
Why does Google Display Advertising work?
Wide opportunities
Possibility to reach a very high number of internet users within a short period of time!
Target audience
Ads are shown only to an audience to whom your offer is relevant right now!
Fee for result
Budget is spent only when the potential customer actually visits your website!
Analyses options
Making it possible to measure return from advertising and consequently improve it!
Efficiency
Relevant advertising for interested audience = Your Investments Pay Off!
Recognisability
Great platform to promote your brand — much cheaper than television advertising.
Wide variety of advertising options
Tell us about yourself
Show your offer on websites covering various topics. Opportunity to introduce your brand to a very wide audience of internet users. And as a reminder for former customers too.
Interest and involvement
Especially suitable for advertising relatively new products or services, about which people aren’t already familiar. Here, similarly as on television, you can create this interest and need, but at much lower costs.
Versatility
Show your offer in various ways – both text, image and video advertising may be posted on Google Display Network. The expression, “ a picture is worth a thousand words,” is usually true!
Branding
Ideal platform not only for attracting new customers, but also for branding. Possibility to show your brand to thousands of internet users at comparatively low costs.
Successful examples
Example #1
Delivery service received rather large numbers of orders via Google Search advertising. However, options to increase customer flow were studied.
Result: Remarketing campaign was created, which generated additional orders at good rates.
Example #2
With the help of Google Search and Display Network campaigns, we attract large numbers of relevant visitors to plumbing and heating equipment shops in Latvia and Lithuania.
Result: Number of website visitors grows every quarter, so does the number of customers visiting the shops, who have initially found information and products on the website
Example #3
We help a credit comparison website obtain a stable flow of applications by using Google Search, Display and Remarketing advertising
Result: Display advertising on the Google Display Network allows for additional exposure to new customers. By using a repeated marketing, we can again reach the users who were interested, but did not complete their applications.
Example #4
By using the tools of Google Search and Display Network campaigns, we promoted and introduced a new anti-rust processing service to the Lithuanian market.
Result: Within approximately 6 months, we reached the point where the new brand became recognisable and 9 months later, the appointment schedule was fully booked for the upcoming 2-3 weeks.
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You are only one step away from taking your company’s digital marketing to the next level.
Target audience
By content or topic
By content or topic of the website – your advertising is displayed next to content related to your business. For example, if you advertise a veterinary clinic, it would be logical to display your advertising on websites containing useful information on pets, since such pages are visited and read by your target audience
By the users’ interests
By the users’ interests – your advertisements are displayed to people interested in a specific sector. For example, if you advertise a car repair shop, it would be recommendable to select the users who regularly visit websites related to cars.
Specific websites
Specific websites – your advertising is displayed on specific websites by your choice, if they participate in the Google Display Network programme.
Remarketing
Remarketing – your advertising is displayed not to new potential visitors of your website, but to previous visitors. Possibility to remind them of you again.
Testimonials
Elīna Ozola
"Hepsor" real estate
“We are satisfied, that we chose “Omarketing” as our partner for the creation and publishing of digital content. Personalised care and interest in each customer and their campaign — these are the elements which describe best our commitment to working with you. Thank you!”
Artūrs Kostins
altero.lv
Our business is based on data analysis, mathematical calculations, and study of customer behaviour – we are a demanding customer. "Omarketing" provides us with systematic reviews and provides uninterrupted improvements in attraction of customers. Employees of the company are result-oriented.
Valda Eglīte
Dating website "otrapuse.lv"
Cooperation and communication with “Omarketing” is easy. Always quick response in various situations. I highly appreciate the custom approach to help achieve our company’s goals and we also receive suggestions for further development and improvement of results.
Why choose Omarketing
Experience
Specialists with over 10 years worth of vast experience and practical knowledge.
Google Partners
Google Partner status, which confirms our competence and reliability
Results
We are working to achieve real business goals: purchases, applications, new customers.
Cooperation
No long-term obligations — continue the cooperation as long as you are satisfied with it.
Conditions
Transparent conditions for cooperation, no unclear costs.
Service
We always work in a thoughtful, responsible, and responsive manner.
Receive individual offer
We will contact you in a few hours.
Google Display Network
Google AdWords or Google Ads system is Advertising on Google and one of the most efficient kinds of advertising on the internet
Google AdWords or Google Ads do not consist only of the advertisements in the Google search. There is also Google Display expect or Google Display Network including various websites and services owned by Google, as well as a network of partner websites.
Although popularity of Google Search is high, and target audiences can be selected very precisely, Google understands that companies must also have an opportunity to introduce themselves to an audience, which is interested, but has yet to reached the stage of actively searching.
This is one of the main reasons why Google Display Network has been created – because ads here are displayed on the most diverse websites, just to reach the people who could find the respective offer topical.
There are several ways to select target audiences in the Google Display Network, but these are the most popular:
- By keywords – ads are displayed next to content containing the specified keywords;
- By topics – ads are displayed on websites related to the relevant topic;
- By the users’ interests – ads are displayed to the users based on websites they visit;
- Specific websites – ads are displayed on specific websites.
- Demographic selection – ads are displayed to users of specific age and/or gender.
These selection methods may be mutually combined, for example, we can select women, aged 35+, interested in fitness and active lifestyles.
Google Display Network is very useful for branding and rebranding campaigns. This is an opportunity to expose large numbers of people to your name, logo, and brand.
Use of visual advertising is also crucial when advertising new and relatively unknown products, which people are yet to be familiar with, while the products themselves, may be topical to the audience.
It is especially useful to try Google Display Network also for sectors, which face very fierce competition and prices per click in Google Search, because attracting visitors at lower prices is possible in the Google Display Network.
Although these visitors will likely be slightly less relevant and “targeted”, it is very likely that difference in click prices will compensate for it.
Just like when advertising on the Google Search or elsewhere on the internet, also when working with the Google Display Network, it is very important to analyse the return to understand profitability of the investment and potential ways of improvement of this indicator in the future.
